How To Find Amazon Influencers Fast [EXAMPLES]
How To Find Amazon Influencers [GUIDE]
Amazon Influencers have been one of the most powerful marketing channels for brands all the way back to 1996 when the Amazon Associates Program launched.
Amazon Influencers in particular are a bit different than a traditional “influencer” in that Amazon provides them with powerful selling tools and even pays them a commission.
Looking for where to find Amazon Influencers and how to find Amazon Influencers? You’re in the right place.
Driving Amazon Sales is challenging and it’s only getting more difficult.
What with algorithm updates now prioritizing driving external traffic to Amazon product listings.
Luckily, Amazon Influencers are one of the most effective Amazon external traffic sources.
In fact, did you know that most Amazon Sales for best-selling products don’t originate on Amazon?
If you run most best-selling products on Amazon through a tool like Sellzone, you will see most of their sales originate off Amazon as referrals from blogs, YouTube & more.
Take a look…
Where Do Amazon Influencers Promote Brands?
To find Amazon Influencers, you’ll want to know where they promote brands.
When you think of the term ‘influencer” it may conjure thoughts of Instagram, but the truth is they promote everywhere.
Going back to 1996 when Amazon launched the Amazon Associates Program, savvy brands have been partnering with Amazon Influencers on message boards, emails and blog posts.
Now, there are far more options and Amazon Influencers are promoting anywhere they have a platform.
In other words, anywhere they have “influence” over their audience.
So when you’re thinking about where to find Amazon Influencers you head to the most popular and powerful channels where you can find Amazon Influencers promoting brands:
Amazon Influencer Promotional Channels:
- YouTube
- Blogs
- Twitch
- TikTok
- Facebook Groups
- Amazon Live
- Amazon Storefronts
- Email List Subscribers
- Podcasts (Show Notes & Description)
- Quora
- Medium
- Industry-Specific Message Boards
You can likely see the throughline.
Anywhere you can easily share links and give recommendations.
If you’re looking for examples of each, I’d encourage you to check out our Amazon Influencer Examples post.
Now that you know where they are, you can likely see why it’s hard to find Amazon Influencers.
In a sea of affiliate programs where Influencers can promote any product they choose, you can imagine it’s difficult finding the ones promoting products on Amazon.
What’s more? Those are the ones Amazon wants Amazon Sellers to partner with.
So, how do you find Amazon Influencers?
How To Find Amazon Influencers The EASY Way
Want to know where to find Amazon Influencers?
The easiest way by far to find Amazon Influencers is to use software.
Here at Referazon, we happen to know of a great one called, Referazon.
Referazon makes it simple to find Amazon Influencers quickly and manage your relationships easily.
Here’s how Referazon works.
On Referazon you can search Amazon Live Influencers, Amazon Influencer Storefronts, Blogs and YouTube.
For Blogs and YouTube, simply click on the Blog or YouTube search and search for the type of content you’d like your products to be featured on like:
- The Best Gardening Tools
- Top 10 Pontoon Boat Accessories
- Must-Have Earrings
- The Comfiest Pajamas
- Beginners Guide To Gardening
- & More
Referazon will find blog post articles and YouTube videos that you can get featured in and weed out any that are not Amazon Influencers.
You’ll be able to see their:
- Email addresses,
- Traffic, view and engagement stats
- Social media accounts
- and more
For Amazon Live and Amazon Influencer Storefronts, simply head to the Amazon Live or Storefronts search and select your main selling category and you can also drill down to your sub-category.
It’s that simple!
From there, Referazon has an Amazon Influencer CRM where you’ll be able to easily keep track of your relationships, from building the relationships to how they’re promoting you.
Referazon will even tell you how many people have seen the Blog Posts and YouTube videos you’ve been featured on each month.
You could also search our database of thousands of Amazon Storefront and Amazon Live Influencers.
If you need help, we have loads of helpful videos and articles to not only help you use Referazon, but also learn Amazon Influencer Marketing.
That said, that’s the easy way, you could potentially do this manually.
Here’s how…
How To Find Amazon Influencers Manually
Instead of using simple software to find Amazon Influencers, you could search each platform for them individually.
The trick is, not everyone is an Amazon Influencer.
So asking where to find Amazon Influencers isn’t as simple as anyone on Google, YouTube, or Social Media channels.
In other words, if you sell camping gear and you have a few favorite camping Instagram Influencers that you like, they may not be part of the Amazon Influencer Program.
The key is finding Influencers who are partnered with Amazon.
How To Negotiate With Influencers
Get 10 TACTICS working right now.
Here are methods you can use to find Amazon Influencers manually.
The Amazon Influencer Marketing Facebook Group
First up is the Amazon Influencer Marketing Facebook Group
Here you will find thousands of brands and Amazon Influencers posting opportunities to collaborate with one another.
As a brand, here’s what you’ll want to do:
- Join the group.
- Post a picture and a link to your product asking what you need and what you’re willing to compensate.
- Respond to the Amazon Influencers in the comments and DM’s who reply to your offer.
Search Google For The Types of Content You Want The Amazon Influencer To Feature You On
- Search for something like: “Top 10 Hammocks”
- Visit a few of the articles on the first and second page.
- Click on the links of the products they recommend.
If the links take you to Amazon, they are likely an Amazon Influencer, but not necessarily.
Look at the link in the URL bar, does it say “amzn.to” in it? Or just a traditional “amazon.com” link?
If it’s an “amzn.to” link or if they link you to an Amazon Storefront or Amazon Live page, then you know they are an Amazon Influencer.
Search YouTube For The Types of Videos You Want The Amazon Influencer To Feature You On
- Search for something like: “Jewelry Haul”
- Visit a few of the videos in the results.
- Click on the links of the products they recommend in the video’s description or in-video callout link.
If the links take you to Amazon, they are likely an Amazon Influencer, but not necessarily.
Look at the link in the URL bar, does it say “amzn.to” in it? Or just a traditional “amazon.com” link?
If it’s an “amzn.to” link or if they link you to an Amazon Storefront or Amazon Live page, then you know they are an Amazon Influencer.
Search Pinterest For The Types of Pins You Want The Amazon Influencer To Feature You On
- Search for something like: “Cozy Bedroom Decor Ideas”
- Visit a few of the Pins in the results.
- Click on the links of the products they recommend in the Pins description.
If the links take you to Amazon, they are likely an Amazon Influencer, but not necessarily.
Look at the link in the URL bar, does it say “amzn.to” in it? Or just a traditional “amazon.com” link?
If it’s an “amzn.to” link or if they link you to an Amazon Storefront or Amazon Live page, then you know they are an Amazon Influencer.
Visit The Links In The Bios of Instagram and TikTok Influencers
- Search your favorite hashtags related to your subject matter.
- Visit a few of the creators in the results.
- Scroll through their content and verify that they recommend products and promote brands.
- Visit the link in their bio, it will likely take you to a Link Tree type service with an aggregate of all of the links they like to share.
- Visit the links on that page.
If the links take you to Amazon, they are likely an Amazon Influencer, but not necessarily.
Look at the link in the URL bar, does it say “amzn.to” in it? Or just a traditional “amazon.com” link?
If it’s an “amzn.to” link or if they link you to an Amazon Storefront or Amazon Live page, then you know they are an Amazon Influencer.
Visit The Links In The Medium Articles You Read
- Visit Medium.com
- Search for the types of content that you’d like to be featured on.
- Visit a few of the articles in the search results.
- Click on the links of the products they recommend in the articles.
If the links take you to Amazon, they are likely an Amazon Influencer, but not necessarily.
Look at the link in the URL bar, does it say “amzn.to” in it? Or just a traditional “amazon.com” link?
If it’s an “amzn.to” link or if they link you to an Amazon Storefront or Amazon Live page, then you know they are an Amazon Influencer.
The challenging part of course is, even after you find some, how will you know if they’re good?
Without software, you won’t know their traffic, views, engagement etc.
Need help finding Amazon Influencer Storefronts? We have an in-depth guide: How To Find Amazon Influencer Storefronts.
Need help finding Amazon Live Influencers? Check out our guide: How To Find Amazon Live Influencers
Also, once you’ve found them, I would first recommend reading: How To Evaluate Amazon Influencers and then “How To Reach Out To Amazon Influencers” so you can increase your likelihood of actually getting a response.
From there, you will want to check out The Best Amazon Influencer Marketing Campaign Examples so you know how to get the most value from your Amazon Influencer partnership.
Frequently Asked Questions
Need more help understanding how to run successful Amazon Influencer Marketing campaigns? We published this guide: Amazon Influencer Marketing The COMPLETE Guide.
Or, need more help with finding Amazon Influencers?
Referazon Amazon Influencer Software has a powerful Amazon Influencer Search that makes it simple to find Amazon Influencers and manage campaigns right on the Amazon Influencer Marketing Platform.
If you find it takes too much time to find and build relationships with Amazon Influencers even with our Amazon Influencer Marketing Software, we can do it for you with our Referazon Express Amazon Influencer Marketing Agency program.
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