Amazon Influencer Examples
Amazon Influencer Examples
Amazon Influencer Examples span across Blogs, YouTube, Instagram, Facebook, Twitter, Pinterest, Medium & More. Not only are the Amazon Influencers active on these channels, but also have email lists & more.
Amazon Influencers have been around a lot longer than you think, recommending products on Amazon and partnering with brands since the inception of the Amazon Associates Program in 1996.
Amazon Influencer Examples like these are responsible for over 37% of Amazon’s traffic and growing. This is how to find Amazon Influencer Pages, what they look like and how you can drive sales from Amazon Influencers.
Growing an email list, traffic to your website and a following on social media that you can promote your products to is difficult and takes a long time.
Trust me, I would know.
As a top-rated and award-winning Amazon Consultant, doing these things has been a staple in my 10+ years career.
It’s much easier, less time-consuming and significantly more cost-effective to jump on to an existing massive audience of your target customers. Ideally, many.
Lucky for you, Amazon Influencers have audiences of your target customers and come in all shapes and sizes from massive mega influencers all the way down to nano-influencers with small but hyper-engaged audiences.
Stop me if you’ve ever done this.
You look up one of your competitor products…
Then, you run their estimated sales through a tool like Helium 10.
Then you say, okay great, now I just need to…
- Download their keywords and add them to my listing.
- Upgrade my listing content like A+ Content and Gallery Images
- Run ads on the top keywords
- Increase my reviews
… then I can get a good portion of their sales and hopefully one day overtake them.
Then you do everything you said you were going to do in your punch list, but you don’t see a fraction of the results that they are getting.
Why?
So then you run them through a tool like Traffic Analyzer at SEMRush to see where they’re getting their sales from.
Then you find the answer.
They’re getting the majority of their sales from external traffic referrals.
Amazon Influencers.
What’s more? Influencers have a far better ROI than even ads. Most are hoping for a $1 in, $3 back ratio for ads. Influencer Marketing is $1 in, $23 back. That’s crazy!
For every dollar you spend on Influencer Marketing, statistics show that you’ll average a $23 ROI. Most ROI shoots for a 5:1 ratio, so you can see just how wild these statistics really are. – Neil Patel
New to Amazon Influencers? What is an Amazon Influencer? takes a deep dive into why Amazon Influencers are so powerful at driving sales.
The Amazon Influencer examples covered here will help you find Amazon Influencer pages and partner with the best Amazon Influencers to drive sales quickly and easily.
Amazon Influencer Storefront
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
Picture this, you’re scrolling through Social Media, viewing Instagram Stories or watching a YouTube video and the Influencer mentions that if you want to check out what they use, wear or recommend to visit their Amazon Influencer Storefront.
You swipe up or click the link and you’re at their Amazon Influencer Page.
Now, you can have that comfortable video game chair they use or the compression socks they wear after a run in 2 days or less.
It’s that simple.
This Amazon Influencer Storefront Example comes to us from Autmazing.
Cammie is a family life vlogger focusing on autism and life in rural Michigan.
You can find Cammie and Autmazing on their social profiles:
Cammie does a great job of capitalizing on every feature that Amazon Storefronts have to offer:
- Amazon Live
- Idea Lists
- Photos
- Videos
Here’s how an Amazon Influencer Storefront works:
- The Amazon Influencer recommends a product either in social media posts, YouTube videos, Blog Posts, & more.
- They recommend you visit their Amazon Influencer Storefront, also known as their Amazon Influencer Page.
- Once on their Amazon Influencer Storefront, you will see their Amazon Posts, Amazon Live Streams and the products they recommend, typically organized into “Idea Lists”.
- The Amazon Influencer will receive a small commission on anything you buy in their Amazon Influencer Storefront AND anywhere else on Amazon for the next 24 hours.
Need help finding Amazon Influencer Storefronts? We have an in-depth guide: How To Find Amazon Influencer Storefronts.
How much do Amazon Influencers earn?
| Product Category | Commission |
|---|---|
| Amazon Games | 20.00% |
| Luxury Beauty, Luxury Stores Beauty, Amazon Explore | 10.00% |
| Digital Music, Physical Music, Handmade, Digital Videos | 5.00% |
| Physical Books, Kitchen, Automotive | 4.50% |
| Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women's, Men's & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories | 4.00% |
| Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products, Amazon Coins | 3.00% |
| PC, PC Components, DVD & Blu-Ray | 2.50% |
| Televisions, Digital Video Games | 2.00% |
| Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care | 1.00% |
| Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places | 0.00% |
| All Other Categories | 4.00% |
Pros & Cons
Pros:
- High conversion rates
- Idea List Inclusions Can Help SEO
- Great For Brand Awareness & Sales
- Typically Economical To Get Included
Cons:
- Not Counted As External Traffic
- Lots of Distractions With Other Products
- Takes Many Clicks To Arrive At Your Product
- Needs Lots of Partners For Significant Sales
But the Amazon Storefront is just part of the story.
There is actually a place right on your Amazon Product Detail Pages to post video reviews for customers to see.
Amazon Product Detail Page Video Reviews
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
Get Featured on Amazon Product Detail Page Video Reviews
You probably already knew that any customer who has purchased your product can upload video reviews and user-generated content to your Amazon Product Listing.
But, did you know that Amazon Influencers who have uploaded at least 3 product video reviews to their Amazon Influencer Storefront, can make product video reviews for you that will appear on their Amazon Influencer Storefront and YOUR Product Detail Page?
If you don’t upload videos to your Amazon Product Listing related videos from other brands will show up on your product detail page to potentially take sales away from you.
Enter Amazon Influencer video reviews to the rescue.
You’ll want to ask Amazon Influencers to review your product and upload the video to their storefront so it can be eligible to appear on your product detail page.
You’ll also want this video uploaded to other platforms they may use such as YouTube & more.
Here are all the places that Amazon states your Influencers’ content will show up for customers to see on the Amazon Platform according to the Amazon Influencer Video Placements Guidelines:
From Amazon:
“We are continuing to launch exciting new places where shoppers can discover your videos. We select the videos that best adhere to our best practices for these placements. To be eligible for each of these placements, please ensure that your videos are both descriptive about the product and demonstrate the product to the shopper- hold it, open it, interact with it, style it in your home!
Product Detail Pages- Influencer videos may show up in two places on a product detail page- in the set of images at the top of the page and below the product information in a stand alone carousel of videos.
Top of page: This placement is for very targeted videos about a specific product, only videos with fewer than 3 products tagged are eligible for this placement.
Below product details widget:
SEARCH RESULTS
Influencer videos may show up in search results- when shoppers search in key product categories, this video widget will appear when there are relevant videos.
HOMEPAGE
Influencer videos may show up in a video widget on the homepage, categorized in an editorial playlist and discoverable by customers who are interested in those topics. Every Amazon customer has a unique homepage experience so you will not always see this widget in the same place, like some of the above widgets, but keep an eye out for videos that are relevant to you.
STOREFRONT
Your videos will always show up on your storefront. They show up in this widget based on recency so you should see your most recent videos approved by moderation first.
Higher quality videos result in more placements across Amazon. Refer to our best practices and content guidelines below to make sure your videos have their best chance at high value placements.”
IMPORTANT NOTE: Make sure the Amazon Influencer puts “REVIEW” or “UNBOXING” in the video title so they are more likely to be included on product detail pages.
WHY YOU WANT THIS: You already know how powerful product reviews are in influencing sales, but videos on Amazon Product Listings boost time on page, reduce bounce rates, lower Amazon exit rate, and provide more sales-related user-generated content for your product detail pages, all ranking factors in Amazon SEO. So not only will this help drive more sales, but also help boost your Amazon SEO rankings.
Pros & Cons
Pros:
- Boosts Conversion Rates
- Increases Time On Detail Page
- Decreases Detail Page Bounce Rate
- Prevents Amazon Exit Rate
Cons:
- Cannot control the order of the videos
- Not visible above the fold
- Can take time to be approved
- Cannot see views metrics
Speaking of reviews, blog reviews, top ten lists, best lists and more are a powerful way of driving external traffic to Amazon which boosts your Amazon SEO.
Amazon Blog Influencers are the driving force behind this.
Blog Amazon Influencer Examples
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
You’ve seen this a million times and after reading this, you will not be able to un-see it.
You’re going to be calling out “Amazon Influencer!” every time now.
Imagine that your favorite hobby was Ice Fishing.
If you prefer to actually catch fish, you would likely Google something like this:
“best fish finders for ice fishing”
This Blog Amazon Influencer Example is what would come up in the Google Search result:
The reason Amazon Influencer blogs like this are so powerful and have done a phenomenal job at driving sales to Amazon is because of trust.
Because it shows up high in Google, consumers trust it.
1st page of Google = inherent trust.
People buy things recommended on articles like this.
What’s more?
They don’t just show up prominently on Google, but also News & Reading aggregator apps you know and love like Flipboard, Google News & Apple News.
Have a look at an example of an Amazon Influencer article on Flipboard…
Speaking of prominent visibility, ever hear of a blog called BuzzFeed?
Then you’ve probably read and bought things from blog posts just like this:
The next time you do, check out the links in articles like the Amazon Influencer examples mentioned here.
They are recommending products on Amazon and getting found on the #1 search engine in the world, Google, where people go to solve problems, answer questions, and make their lives easier.
One of the best parts of working with Blog Amazon Influencers is that you can get Mega-Influencer reach from Nano and Micro-Influencers with a simple trick. Here’s how: How To Work With Micro-Influencers
Pros & Cons
Pros:
- Best At Driving Sales
- External Amazon Traffic Boosts SEO
- Content Discovered on Google & Social
- Content is Evergreen
Cons:
- Not All Posts Are Created Equal
- Content Takes Longer To Create
- New Posts Take Time To Get Traffic
- Requires Assets From Brand
But what about the number 2 search engine in the world?
YouTube Amazon Influencer Example
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
YouTube is the #2 search engine in the world and when people want just about anything, they head there first.
Even better?
They spend more time there than watching TV. Over a billion hours a day is spent on YouTube, that’s more than Netflix and Facebook video combined!
YouTube’s user base goes to them to:
- Solve Problems
- Checkout Product Reviews & Comparisons
- Answer Questions
- Make Life Easier
- Be Entertained
- Be A Part of a Community of Fellow Enthusiasts
- Learn
- & more
This YouTube Amazon Influencer Example is going to cover the power in comparison videos.
Have you ever watched a video like this from TBones Tech?
I did when I was trying to identify which camera would be my best all in one bet to shoot YouTube Videos, Product Videos and Product Photography.
I was Googling around for the “best camera for…” and added in the needs I had and various options were recommended on the top Google searches.
Eventually, I narrowed it down to the Cannon SL2 or SL3, so I headed over to YouTube to watch some reviews and also see if there were any comparisons between the 2.
Low and behold there were a bunch!
Have a look at the Description section of that YouTube video.
See the Amazon links?
The power in this is that I trust what these experts are telling me, so I went and bought the recommended product and I used the link in the description of their video.
Pros & Cons
Pros:
- Great At Driving Sales & Awareness
- External Amazon Traffic Boosts SEO
- Content Discovered on Google & Social
- Content is Evergreen
Cons:
- Content Takes Longer To Create
- Requires Assets From Brand
- Options Can Be Confusing
- Best For Savvy Brands
It’s no secret why YouTube is one of Amazon’s top referral sources.
Speaking of video streaming…
Amazon Live Influencer Example
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
Amazon Live Influencers recommend, discuss and demonstrate products via live streams on Amazon Live.
How Amazon Live Works:
- Shoppers hear about live streams that their favorite social media influencers are hosting on their social media network of choice, say by an Instagram post, Tweet or YouTube Community post.
- The shopper then heads over to Amazon Live to watch their influencers live stream.
- Shoppers can also discover live streams to watch by heading to Amazon Live and selecting a category that interests them to see the Amazon Live Influencers creating live streams.
- On the live stream, the Amazon Influencer talks about their favorite products and communicates their value by showing them off in hand or by browsing the Amazon product pages.
- Shoppers learn about the best products to buy and can quickly & easily purchase by clicking the links to the products right under the live stream.
- Shoppers can also chat with one another right on the platform in a convenient chat room that appears right next to the live stream.
Example Amazon Live Stream: (My Level 10 Life)
Amazon Live Influencers drive sales for brands by:
- Demonstrating products live to customers
- Browsing Amazon listings live with customers and discussing the products
Think, QVC for Amazon.
Amazon Live Influencers are the closest thing to an Amazon sales representative that will take the time to discuss the benefits of your product and demonstrate it directly to the customers, right on Amazon.
Amazon Live Influencer Example: (Trisha Hershberger)
The reason why Amazon Live Influencers are so powerful and that eCommerce live streaming is a $61 Billion industry is because of buyer intent.
The shoppers who watch live streams are specifically watching because they want to buy products.
That means the conversions are significant.
Need help finding Amazon Live Influencers? Check out our guide: How To Find Amazon Live Influencers
Pros & Cons
Pros:
- Great At Driving Sales
- Offers Demonstrations of Products
- Easily Shoppable Content
- Get Included on Idea Lists
Cons:
- Content Takes Longer To Plan
- Does Not Qualify as External Traffic
- Not Evergreen Content
- Requires OFF Amazon Promotion
Amazon Live Influencers on the Amazon Live platform are only part of the live streaming story.
There has actually been a live streaming platform since 2011 where product recommendations are prominent that Amazon owns as well.
Twitch Amazon Influencer Example
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
Amazon-owned Twitch is consistently in the top 5 traffic sources referring customers to Amazon.
That’s out of the entire internet.
If you’re not familiar, Twitch is a live streaming video network. Think YouTube but for live streams.
Many are familiar with Twitch because of the eSports industry and video game streaming.
eSports is a HUGE industry.
There are even scholarships for video gamers.
For those of you reading this saying, “but my product isn’t a video game chair or mouse”, did you know video gamers also wear clothing, have homes, drive vehicles and have hobbies?
Brands do and it’s the first place many go to get people to recommend their products on their Amazon Influencer Pages.
These Twitch Amazon Influencer Examples cover a few ways they are recommending products to their audience.
Products show up in live streams themselves…
As well as in the profiles of the eSports stars.
They sponsor products just like pro sports athletes, celebrities & more.
Amazon is baked into the Twitch core experience and they make it very easy for their streamers to recommend products to the community built around their topic.
Their Amazon Influencer Page is built right into the Twitch experience.
Pros & Cons
Pros:
- Great At Sales & Awareness
- External Amazon Traffic Boosts SEO
- Easily Shoppable Content
- Streamers Are Great At Selling
Cons:
- Not All Niche’s Do Well Here
- Not Always Evergreen
- Best For Savvy Brands
- Requires Assets From Brand
Speaking of platforms that start with T, another great Amazon Influencer Example comes from Twitter.
Twitter Amazon Influencer Example
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
Every day Twitter is used for product recommendations, passionate enthusiast discussions around topics and deal-hunting.
The reason for this is because it is a social media network that prioritizes conversations and allows everyone to contribute.
This makes it easy to learn about new things, but also about products that could make your life easier, solve your problem & more.
Here is a Twitter Amazon Influencer Example:
Twitter is one of the more powerful social media networks for Amazon Influencers and has been for a long time.
This is because the links are easily clickable and use
Pros & Cons
Pros:
- High conversion rates
- Idea List Inclusions Can Help SEO
- Great For Brand Awareness & Sales
- Typically Economical To Get Included
Cons:
- Not Counted As External Traffic
- Lots of Distractions With Other Products
- Takes Many Clicks To Arrive At Your Product
- Needs Lots of Partners For Significant Sales
That said, another social media network, specifically Facebook has been referring sales to Amazon for even longer.
Facebook Amazon Influencer Example
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
Odds are you’re a passionate enthusiast about something and you follow pages similar to Taste The Lemon.
Pages like this are Amazon Influencers of staggering power.
Especially when it comes to impulse buys and brand awareness.
Facebook’s community focus is what makes it such as a powerful channel for known, liked & trusted sources to recommend products. And they do, often.
This is a Facebook Amazon Influencer Example:
If you’re dialed into your niche for the problem you solve, odds are Facebook has many communities, pages & groups built around it filled with your target customers.
Pros & Cons
Pros:
- Great At Sales & Awareness
- External Amazon Traffic Boosts SEO
- Easy to Click Through & Buy
- Easy To Reach Enthusiasts
Cons:
- Content is Not Evergreen
- Not Easily Discoverable
- Best For Savvy Brands
- Requires Assets From Brand
Is your audience into DIY, recipes, and getting creative ideas to solve problems or fulfill desires?
If so, the next social media network is a great place to be.
Pinterest Amazon Influencer Example
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
Pinterest as a Social Media Network is actually a bit of a misnomer.
It’s a social search engine.
People go to Pinterest when they are looking for ideas.
How To Negotiate With Influencers
Get 10 TACTICS working right now.
Example Pinterest Searches:
- Home Office Ideas
- Bedroom Decor Ideas
- Chicken Stew Recipe Ideas
- Comfiest Cold Weather Clothing Ideas
Here is a Pinterest Amazon Influencer Example that demonstrates how Bloggers use Pinterest to drive sales and awareness to their content and in turn, your products.
This is a pin you would see every day on Pinterest:
If you were to click on the link in the Pin, you would be sent over to their article, like this:
In the article, you can see they are recommending the products they’ve found that will simplify cooking for you.
If you have a cooking-related product, you’d want on an article / Pin just like this one.
Pros & Cons
Pros:
- Great At Sales & Awareness
- External Amazon Traffic Boosts SEO
- Easy to Click Through & Buy
- Evergreen Content
Cons:
- You Get Only One Image or Video
- Best For Savvy Brands
- Not Great For Every Industry
- Just One Piece of A Bigger Picture
One of the main appeals of Pinterest is how easy they make it to click through and visit the source of the pin.
Instagram, on the other hand, is geared toward keeping people on the platform, therefore better for brand awareness.
Instagram Amazon Influencer Example
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
Instagram is great for brands that are looking to build brand awareness but it can be more difficult to drive traffic from Instagram to an Amazon listing.
If you’ve ever checked out Google Analytics or ran a site through fancy SEO software, then you will see that Instagram is consistently at the bottom of the list for driving actual traffic.
This is because Instagram places several hurdles between sharing content and clicking a link to leave Instagram.
Instagram wants to keep its users on Instagram, understandably.
This is why you’ll often see things like:
- Link In Bio
- Swipe Up For The Link
- Ads Promoting Content
Instagram gives users an opportunity for one link in their bio.
So instead of using it on one of the products they promote, many influencers use a service like Link Tree.
Link Tree lets users share a link to their Link Tree page in their profile, where they then can share many different links.
This Instagram Amazon Influencer Example covers what this process looks like for an Amazon Influencer Page.
Here is the Instagram Amazon Influencer trulyjamie
Here is the Bio of an Instagram Amazon Influencer. Note the Link Tree link in the bio.
Here is the Amazon Influencers Link Tree.
If clicked, you’re sent over to the Link Tree page for that particular Amazon Influencer so you can find their Amazon Influencer Page.
Here is their Amazon Influencer Page.
If you click on the MY AMAZON PAGE to see their Amazon Influencer Page and check out their Amazon Shop, you will see all of the various products they recommend.
That said, even though Instagram isn’t always in the top referral sources, it is a great place to learn about new products.
Then, the next time someone is on Amazon, they will be familiar with you and more likely to click on your ad or visit your product listing.
Pros & Cons
Pros:
- High conversion rates
- Idea List Inclusions Can Help SEO
- Great For Brand Awareness & Sales
- Typically Economical To Get Included
Cons:
- Not Counted As External Traffic
- Lots of Distractions With Other Products
- Takes Many Clicks To Arrive At Your Product
- Needs Lots of Partners For Significant Sales
As far as wildly popular social media networks go, TikTok would like to throw its name in that hat and what’s more, it even has it’s own sub ecosystem of Amazon finds.
TikTok Amazon Influencer Example
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
You don’t need me to tell you that TikTok is popular and a titan of social commerce.
It is teaming with Amazon Influencers.
Let’s take a look at this TikTok Amazon Influencer Example: Annamoran
TikTok Amazon Influencers like Anna show off products in their TikTok’s and recommend people check them out by visiting the link in their bio like this.
This will take the viewer and potential customer to one of the link in bio services like link tree, link in bio and more.
From here, the customer can navigate to the TikTok Amazon Influencers Amazon Storefront.
Once here, the potential customer can choose the product they saw in the TikTok video or from others they may like.
But, this is only half of the story…
TikTok Amazon Influencers are so effective at driving sales, there is now an entire new sub-culture that leaps from TikTok to YouTube and Blogs called TikTok Finds.
Here is how it works…
YouTubers post videos on YouTube showcasing the best things they found on TikTok, like this…
YouTube viewers know this and perform searches like:
- TikTok Kitchen Finds
- TikTok Decor Finds
- TikTok Fashion Finds
- & more
Then, the YouTube Amazon Influencer posts their Amazon Influencer Links in the description of the video for the customer to buy, like this…
But, it’s not just YouTube.
It’s blogs too.
Bloggers create lots of “TikTok Finds” or “Found it on TikTok” blog posts covering the same types of topics, like this…
This type of content is wildly popular on social media, Apple News, Google News, Flipboard as well as search engines.
TikTok Amazon Influencers content gets embedded on blog posts and clips get included in YouTube videos.
Pros & Cons
Pros:
- One Video Can Go Viral Easily
- Idea List Inclusions Can Help SEO
- Great For Brand Awareness & Sales
- Very Visible on Multiple Platforms
Cons:
- Storefronts Don’t Count As External Traffic
- Lots of Distractions With Other Products
- Takes Many Clicks To Arrive At Your Product
- Can Take Time To Get Included In Content
Speaking of blogs, there is another massively popular platform with evergreen content that does a great job of driving traffic to Amazon that you may be interested in as well.
Medium Amazon Influencer Example
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
Medium is a big deal.
Medium describes themselves as:
“Medium taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter. So whatever your interest, you can always find fresh thinking and unique perspectives.”
It’s a super-powerful blogging platform with over 60 million users as of the time of writing this.
Here is a Medium Amazon Influencer Example:
This is an example of an article on Medium that is perfect to recommend products.
Let’s see a product recommendation in action:
After clicking on that link in the image above, you’d head over to Amazon to buy the book.
Pretty simple.
But here is something even more powerful.
Medium links show up at the top of Google Searches.
Medium carries a lot of weight, so the articles there get read.
Not only are they found by users on the Medium platform, but also from people Googling.
What’s more?
Medium articles do really well on your favorite reading apps like Flipboard, Google News and Apple News.
Pros & Cons
Pros:
- Great At Driving Sales
- External Amazon Traffic Boosts SEO
- Content Discovered on Google & Social
- Content is Evergreen
Cons:
- Not All Posts Are Created Equal
- Content Takes Longer To Create
- New Posts Take Time To Get Traffic
- Requires Assets From Brand
Major publications even have Medium publications and syndicate their content on the platform.
Publications were some of the first to the Amazon Influencer party back in 1996.
Publication Amazon Influencer Example
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
Have you ever heard of a publication called Good Housekeeping?
You’re not alone.
Many of your favorite publications of all shapes and sizes are Amazon Influencers referring sales to Amazon every day.
Here is a Publication Amazon Influencer Example recommending educational toys.
There are many reasons why publications are powerful Amazon Influencers but here are just a few:
- Prominent Visibility on Google
- People Know, Like & Trust Them
- Prominent Visibility on Flipboard, Google News, Apple News & more
- They Have Huge Email Lists, YouTube Channels, Podcasts & More
Pros & Cons
Pros:
- Great At Driving Sales and Awareness
- External Amazon Traffic Boosts SEO
- Content Discovered on Google & Social
- Content is Evergreen
Cons:
- Expensive
- Content Takes Longer To Create
- New Posts Take Time To Get Traffic
- Can Take Time To Build Relationships
Did you know that many of your favorite Media Outlets are also Amazon Influencers?
Media Outlet Amazon Influencer Example
These Amazon Influencers Can Be:
These Amazon Influencers Are Great For:
Who else has watched The Today Show?
Did you know they also have a very popular blog with over 31 million visitors each month AND they’re a mega Amazon Influencer?
Many media outlets also have powerful websites where they recommend products.
Here is a Media Outlet Amazon Influencer Example from Today.
As you can imagine, products that show up on articles like this sell, a lot.
In addition to the massive visibility, one of the primary reasons they’re so powerful in driving sales on Amazon is because people know, like, and trust them.
Pros & Cons
Pros:
- Great At Driving Sales and Awareness
- External Amazon Traffic Boosts SEO
- Content Discovered on Google & Social
- Content is Evergreen
Cons:
- Expensive
- Content Takes Longer To Create
- New Posts Take Time To Get Traffic
- Can Take Time To Build Relationships
So you may be thinking, how do I find Amazon Influencers?
How To Find Amazon Influencers
Once you’ve found Amazon Influencers, you will likely want to know the Average Amazon Influencer Rates.
From there, you’ll want to know What To Ask For From Amazon Influencers.
As an Amazon Seller, you want to find Amazon Influencer pages who are already partnered with Amazon through the Amazon Associates Program.
The Amazon Associates Program is Amazons’ Affiliate Program that they’ve used to drive sales since 1996.
Find Amazon Influencers Pages Via Searching Each Platform:
- Head to one of the platforms mentioned above and type in something your customers would actually search for like: “Gifts for Coffee Lovers”
- Visit the content you think would be a good fit to promote your products.
- Click on some of the links in the content. Do they send you to Amazon? If so, they are an Amazon Influencer.
- Once you’ve found some, you will want to locate their social media and follow them on social media.
- Begin liking and engaging with their content so they begin to know, like & trust you.
- You will want to run them through various marketing software to note their audience size, trends & more.
- You will need to keep track of all of this in a few spreadsheets or your company CRM.
- Once you’re included in content, you will want to make note of it in a master list and keep track of how many visitors, views & more see it.
If that sounds complex and time-consuming, don’t worry.
There is a quicker and easier way.
Referazon Amazon Influencer Marketing Platform instantly finds Amazon Influencers for you, gives you their audience stats, and contact info and even helps you track and manage all of it, effortlessly.
Find Amazon Influencers With Referazon:
- Sign up for a fully functional Free Trial of Referazon. No credit card is required.
- Search for things your customers would like: “Best Learning Toys for Toddlers”
- You get a list of Amazon Influencers that are already partnered with Amazon with their traffic stats, social info, email addresses & more. (Referazon will tell you what to search for, what to ask for and how to build relationships with your Amazon Influencers)
- Keep track of your relationship building with a full Influencer CRM.
- Manage your Amazon Influencer Campaigns
Referazon is used by Brands & Agencies worldwide to find Amazon Influencers that sell because it makes each aspect of Amazon Influencer Marketing quicker & easier.
Amazon Sellers are using one of the most powerful aspects of Referazon to find the Amazon Influencer content referring sales for their competitors, right now.
Discovering your competitors’ referral sources so you can capitalize on them yourself is a quick and easy way to skyrocket sales on Amazon.
As you’ve seen from these Amazon Influencer examples, Amazon Influencers come in all shapes and sizes.
If you’re not sure how to tell if an Amazon Influencer is right for your brand, we created this guide to make it simple: How To Evaluate Amazon Influencers.
It’s as simple as finding the right ones for your business, building the relationship and smiling every time you open the Amazon Seller app.
Frequently Asked Questions
Need more help understanding how to run successful Amazon Influencer Marketing campaigns? We published this guide: Amazon Influencer Marketing The COMPLETE Guide.
Or, need more help with finding Amazon Influencers?
Referazon Amazon Influencer Software has a powerful Amazon Influencer Search that makes it simple to find Amazon Influencers and manage campaigns right on the Amazon Influencer Marketing Platform.
If you find it takes too much time to find and build relationships with Amazon Influencers even with our Amazon Influencer Marketing Software, we can do it for you with our Referazon Express Amazon Influencer Marketing Agency program.
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