How Does Amazon Influencer Marketing Work? [GUIDE]

How does Amazon Influencer Marketing work? Amazon Influencer Marketing works to drive sales and build awareness for brands & retailers by positioning products on content known to drive sales to Amazon.

Step 1) Locate popular Amazon Influencer content known to drive sales like “Best Educational Toys For Toddlers”. Step 2) Follow and engage with the Blogger or YouTuber on social media for a few days. Step 3) Reach out and ask to be included on the content or upcoming similar content. Step 4) Keep the relationship going and ever so often, offer a coupon code just for their audience.

This is EXACTLY how Amazon Influencer Marketing works so you can drive sales, boost SEO and reduce ad costs.

Logging into Amazon Seller Central or Vendor Central and not seeing the sales you want is frustrating.

Trust me, as a top-rated and award-winning Amazon Consultant, this is typically the first thing I need to address when working with new clients.

Creating your Amazon listing and running some ads isn’t enough to drive sales.

Luckily, there is a tactic that’s been working for over 20 years that can offer a ROI of 23 to 1.

Amazon Influencers drive sales, boost SEO and can significantly decrease your average cost of sale in Amazon ads.

You will get a comprehensive understanding of how Amazon Influencer Marketing works so you can use it to grow your sales and profitability on Amazon.

How Amazon Influencer Marketing Works

How Amazon Influencer Marketing Drives Sales

How Amazon Influencer Marketing Builds Brand Awareness

How To Find Amazon Influencers

How To Work With Amazon Influencers

FAQ

How Amazon Influencer Marketing Works

Amazon Influencer Marketing has been around for over 20 years because it works and it is simple.

Imagine running the most persuasive ad possible to your target customers that doesn’t go away when you turn off your campaign and also earns a recommendation from the advertising network itself.

This is how Amazon Influencer Marketing works.

Amazon Influencer Marketing works by favorably positioning products on content known to sell by sources that consumers know, like and trust.

Here is the Amazon Influencer Marketing process:

The Amazon Influencer Marketing Process:

Brand & Retailers build relationships with Blogs, YouTube Channels, Media Outlets, Publications & Social Media that have large audiences of their target customers.
Brands & Retailers get their products included on Blogs, Videos & Social Media Posts
Customers see these recommendations from sources that they know, like and trust and purchase the products.
Amazon pays the Amazon Influencer a small commission for referring the sale.

Here is how much Amazon Influencers are paid by Amazon for a sale.

Product Category	Commission
Video games and game consoles	1%
Televisions & digital download games:	2%
Computers, computer accessories, DVD & Blu-Ray:	2.5%
Toys:	3%
Amazon Tablets & Kindle devices:	4%
Paper Books, Health & Personal Care, Sports, Kitchen, Auto & Baby:	1%
Digital Music, Video Downloads, Grocery, Handmade, Musical Instruments:	5%
Business & Industrial Supplies:	6%
Clothes & Accessories, Amazon TV’s, Echo’s & Jewelry:	7%
Furniture, Lawn & Garden, Home Improvement, Prime Pantry & Pet Products:	3%
Luxury, Beauty, Fashion & Amazon Coins:	10%
Outdoors, Tools	3%
Amazon Fresh	1%

Amazon rewards brands for sending customers from OFF of Amazon to Amazon to buy from them.

Here are the benefits of doing this:

Benefits of Amazon Influencer Marketing:

Increase Sales
Prominent Visibility in Product Searches
Reduce ACoS in Amazon Ads

The reason why this works so well is because consumers are skeptics and timing.

Consumers are skeptical and may not trust an ad but if you are recommended by someone they already follow or that shows up prominently in Google or YouTube, they trust them.

The other critical factor is timing.

Amazon Influencers earn a commission every time they refer a sale.

That means, they focus on making content that achieves 2 things.

Shows up prominently when customers are looking for ideas, recommendations or researching products to buy.
Does a great job at selling the products they recommend.

This is because they have a vested interest.

It has been working since 1996 when Amazon launched the Amazon Associates Program which is their affiliate program.

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Back then, referrals were mostly coming from forums, blog posts and chat rooms.

Now, the scope is much bigger at over a million Amazon Influencers and growing.

Referrals come from:

Blogs
YouTube
Twitch
Social Media
Medium
Media Outlets
Publications
& more

As print media sinks, large publications and media outlets like Today turn to being Amazon Influencers themselves.

Here is what that looks like:

Today earns a commission from Amazon any time anyone purchases one of the products linked from this blog post.

Amazon Influencer Examples come in all shapes and sizes though.

Here is a YouTube Amazon Influencer example TBone’s Tech.

This YouTube creator earns a commission from Amazon any time anyone clicks on one of the links in the videos description and buys a product.

What’s more, Amazon Influencers earn a commission for anything the customer buys over the next 24 hours after they’ve been referred to Amazon.

So if they were to buy one of these cameras that TBones Tech recommends, but then also go on to buy some other accessories or something unreleated, TBones Tech earns a commission on all of it.

The best part?

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Unlike a social media post that is only relevant for a few hours or an ad stops producing traffic when you turn it off, this content is evergreen.

Blog articles and YouTube videos are discovered 24/7 year round.

People are always searching for things like: “Gifts for runners” or “Best camping gear” and there is no shortage of Amazon Influencers who are part of the Amazon Influencer Program making content to point customers in the right direction.

In our guide: What is an Amazon Influencer? we break down how Amazon Influencers build awareness and drive sales for brands and retailers by showing up at the most crucial times in a customer journey to help customers become:

Problem Aware
Solution Aware
Product Aware
Decision Aware

For every dollar you spend on Influencer Marketing, statistics show that you’ll average a $23 ROI. Most ROI shoots for a 5:1 ratio, so you can see just how wild these statistics really are. – Neil Patel

Amazon Influencers also discuss and demonstrate your products on live streams.

Amazon Live Influencers leverage their followings on Blogs, YouTube, Social Media & more by letting them know when they are live streaming on Amazon Live.

There, Amazon Influencers recommend products and chat with customers in real time, just like QVC, only far more personal.

Amazon Live Infleuncers not only drive product sales from their live streams, but the products can also live in perpetuity on their Amazon Influencer Storefronts.

So, how does Amazon Influencer Marketing work to drive sales for brands & retailers?

How Amazon Influencer Marketing Drives Sales

The process of how Amazon Influencer Marketing works to drive sales for brands & retailers is simple.

This is EXACTLY what you want to do:

How Amazon Influencer Marketing Works To Drive Sales:

Seek out popular content from Amazon Influencers that your customers read or watch when they want to buy things. (EXAMPLES: Gift for Runners, Gifts for Coffee Lovers, Mothers Day Gifts, Best Learning Toys for Toddlers, Top 10 Survival Gear, Highest Rated Makeup on Amazon & more.)
Follow those blogs or YouTube channels on social media and engage with their content. Like, share and comment. Build a relationship with them so they will want to promote you.
Then, after you’ve done this for a few days, reach out and ask to be included on the piece of content you found or a new piece of similar content.
Keep the relationship going and regularly reach out to them with a coupon code or deal just for their audience.

Think about how you buy products: Put yourself in your customers’ shoes, what types of things do you search for when you want to get ideas or recommendations for things to buy?

You head to the #1 and #2 search engines in the world.

Google
YouTube

This Is the Type of Content that Drives Sales That You Want to Be Featured On:

Holidays & Gifts For…

Your product would make a great gift for someone. Who would it be? Find the recommendations driving sales.

Search Examples:

Gift for Runners
Gifts for Coffee Lovers
Mothers Day Gifts

Best, Top & Highest Rated on Amazon Lists

Your customers want to know what the best or top product is that will solve their problem or make their life easier.

Search Examples:

Best Learning Toys for Toddlers
Top 10 Survival Gear
Highest Rated Makeup on Amazon

Guides, Checklists & How To’s

Products recommended on guides, how to’s & checklists sell well because they immediately gain the trust of the consumer.

Search Examples:

Archery Beginners Guide
Camping Checklist
How To Set Up A Tent

Hacks, Tips and Tricks

People love quicker & easier. Products that show up on these lists sell very well because people feel like they “win”.

Search Examples:

Camping Tips and Tricks
Cleaning Hacks
Hiking Tips and Tricks

Discover Competitor Sales Sources

Find the content driving sales to the top ranking & selling products in your niche so they can drive sales to you instead.

Search Examples:

Lifestraw Review
Hydro Cell On Amazon
Blavor Solar Chargers

Buying Guides & Gift Guides

Shopping guides drive sales in droves because they make the decision making process quicker & easier.

Search Examples:

Camping Gear Buying Guide
Hiking Gift Guide
Holiday Gift Guide

How Amazon Influencer Marketing Drives Brand Awareness

The best Amazon Influencer Marketing Campaigns reach customers at the various stages of awareness.

The stages of customer awareness are:

Unaware
Problem Aware
Solution Aware
Product Aware
Decision Aware

The easiest way to think about it is that since potential customers aren’t always in the market to buy something, you want to make customers aware that you solve their problem or fulfill their desire so when they are ready to buy, they favor you because they are familiar with you.

Here’s how Amazon Influencer Marketing works to build awareness for brands & retailers.

How Amazon Influencer Marketing Works To Build Awareness:

Seek out popular Amazon Influencers on the social media networks that matter most to your target customers. (Facebook, Instagram, Twitter, Pinterest, TikTok & more)
Follow them and engage with their content. Like, share and comment. The goal is to build a meaningful relationship.
Then, after you’ve done this for a few days, reach out to them to ask for them to include you in their posts. This makes their audience aware of the problem your products solve or the desire they fulfill. The customer may not be actively looking to buy something at this point in time like they were in the example above, but the next time they are, they will be familiar with you and therefore more likely to buy.
Keep the relationship going and reach out to them with a coupon code or deal just for their audience.

An important note here is that the tactics in the previous section also are fantastic at building brand awareness as well.

Here’s how you can take advantage of Amazon Influencer Marketing and find Amazon Influencers to work with to drive sales for your brand.

If you need help determining if an Amazon Influencer is right for your brand, we wrote this guide: How To Evaluate an Amazon Influencer.

How To Find Amazon Influencers

Brands and retailers selling on Amazon can find Amazon Influencers by going where their customers live online.

As an Amazon Seller, you know your customer.

You likely know:

What blogs they read
What YouTube channels they watch
What they search for online
What social media accounts they follow

These are the EXACT Amazon Influencers you want to partner with because your audience knows, likes and trusts them therefore recommendations from them carry more weight than any ad you could ever run.

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That said, the Amazon Influencer Program is over 1 million strong and growing every day.

Amazon Influencers are responsible for over 37% of Amazons traffic.

That means, there are new Amazon Influencers every day.

What To Look For:

Content from Blogs, YouTube videos & social media with audiences of your target customers that shows up when customers are looking to make a purchase
Links to products on Amazon within the content

Here’s how to find them:

Go to Google and YouTube
Type in the examples I gave earlier in this article, except for your subject matter like: Gift for Runners, Mothers Day Gifts, Highest rated makeup, etc.
Go through the results, you want to make sure they are linking out to Amazon products, so click on the products in the Videos or Articles. If they aren’t linking to products on Amazon, rather maybe Walmart or Target or another retailer, then that means they are not Amazon Influencers and you need to move to the next piece of content.

You can take away 2 things from the Amazon Influencers you find here:

You want to get included on the exact piece of content you find
You want to partner with them on other pieces of content they will make because they have an audience of your target customers

If sifting through Google and YouTube seems like a large time investment, then Referazon may be helpful to you as it makes the process instant.

Referazon drive sales & save time by quickly finding popular content from experienced amazon influencers to get referrals from & easily manages your campaigns.

1) Find Amazon Influencers

Simply select your product category to find Amazon Influencer Storefronts and Amazon Live Influencers. Or, search for Blog and YouTube Amazon Influencers. We filter out anyone not partnered with Amazon.
2) Build The Relationship

We give you a proven step-by-step process to follow so you can build relationships with Amazon Influencers. Plus, you can conveniently keep track of it all in our Amazon Influencer CRM.
3) Know How Many People See & Engage With Your Content

Keep track of the content that you get featured on. We can tell you how many people have seen and engaged with the Blogs and YouTube videos that you get featured on every month.

Getting started is easy, you can sign up for a free trial, no credit card required here.

Need more help finding Amazon Influencers?

Check out the complete guide: How To Find Amazon Influencers.

Or, need help finding Amazon Live Influencers specifically? Check out our guide: How To Find Amazon Live Influencers

You will want to make sure that your Amazon Influencers make powerful content that sells for you.

Here is what you will need…

How To Work With Amazon Influencers

After you’ve checked out the Average Amazon Influencer Rates and negotiated content with your Amazon Influencer, you’re ready to give them what they need to promote you effectively.

If you need help negotiating with Amazon Influencers, check out our comprehensive guide: How To Negotiate With Amazon Influencers.

Amazon Influencer Marketing works by showcasing your products favorably to your target customers at the times when they are looking to buy products.

To do this, you need to give your Amazon Influencers your brand influencer kit.

Here is what it is:

Brand Influencer Kit:

To promote you the way you deserve your Amazon Influencers are going to be making content on YouTube, Blogs, Social Media & more.
That means, they’re going to need to know what to say, your logo, images, videos of your products & more.
- You will provide a Dropbox or Google Drive folder with:
  - A Branded PDF of Selling & Talking Points
  - Logos (High-Resolution PNG’s Compressed For Web)
  - Certifications, Awards, or other useful Trust Badges
  - Videos (Explainer Videos, Video Sales Letters, Commercials, Testimonials or other)
  - Images (Lifestyle Photos & Product Photos)
  - A Branded PDF containing notable Testimonials & Endorsements
  - Everything your Influencer will need to sell your product.

In my experience, the easiest way to think about it is just a folder with everything they’ll need to do a good job selling your product for you.

How To Find Amazon Live Influencers FAQ - How To Find Amazon Live Influencers - Referazon - Amazon Influencer Marketing Software

Frequently Asked Questions

What is an Amazon Influencer?

Amazon Influencers recommend products to their audience and when someone buys, the Amazon Influencer earns a commission from Amazon.

Amazon Influencers are both Amazon Affiliates with audiences of Blogs, YouTube, Social Media. Twitch & more who refer sales to Amazon for a commission from Amazon as well as participants in the Amazon Influencer Program,

How Much Do Amazon Influencers Cost?

How much an Amazon Influencer costs will depend on their audience size.

There is a general industry standard for Average Amazon Influencer Rates.

Average Amazon Influencer Rates:

Instagram

Influencer Size	Rate
Nano-Influencers (1,000 – 10,000 Followers)	$10-$100 per post
Micro-Influencers (10,001 – 50,000 Followers)	$100–$500 per post
Mid-Tier (50,001 – 500,000 Followers)	$500–$5,000 per post
Macro-Influencers (500,001 – 1,000,000)	$5,000–$10,000 per post
Mega-Influencers (1,000,001 + Followers)	$10,000+ per post

YouTube

Influencer Size	Rate
Nano-Influencers (1,000 – 10,000 Monthly Views)	$20–$200 per video
Micro-Influencers (10,001 – 50,000 Monthly Views)	$200–$1,000 per video
Mid-Tier (50,000 – 500,000 Monthly Views)	$1,000–$10,000 per video
Macro-Influencers (500,001 – 1,000,000 Monthly Views)	$10,000–$20,000 per video
Mega-Influencers (1,000,001 + Monthly Views)	$20,000+ per video

TikTok

Influencer Size	Rate
Nano-Influencers (1,000 – 10,000 Followers)	$5–$25 per post
Micro-Influencers (10,001 – 50,000 Followers)	$25–$125 per post
Mid-Tier (50,001 – 500,000 Followers)	$125–$1,250 per post
Macro-Influencers (500,001 – 1,000,000)	$1,250–$2,500 per post
Mega-Influencers (1,000,001 + Followers)	$2,500+ per post

X

Influencer Size	Rate
Nano-Influencers (1,000 – 10,000 Followers)	$2–$20 per post
Micro-Influencers (10,001 – 50,000 Followers)	$20–$100 per post
Mid-Tier (50,001 – 500,000 Followers)	$100–$1,000 per post
Macro-Influencers (500,001 – 1,000,000)	$1,000–$2,000 per post
Mega-Influencers (1,000,001 + Followers)	$2,000+ per post

Facebook

Influencer Size	Rate
Nano-Influencers (1,000 – 10,000 Followers)	$25–$250 per post
Micro-Influencers (10,001 – 50,000 Followers)	$250–$1,250 per post
Mid-Tier (50,001 – 500,000 Followers)	$1,250–$12,500 per post
Macro-Influencers (500,001 – 1,000,000)	$12,500–$25,000 per post
Mega-Influencers (1,000,001 + Followers)	$25,000+ per post

Blog

Influencer Size	Rate
Nano - Mega	$60 per 1,000 Monthly Page Views

What is the Amazon Influencer Program?
The Amazon Influencer Program is a subsidiary of the Amazon Associates Program, Amazon’s affiliate program that has been around since 1996.

The Amazon Influencer Program is for Influencers with an audience on:

Social Media

YouTube

Twitch

& More
Amazon Influencer Program Requirements

What Are The Amazon Influencer Commission Rates?

On-Site Amazon Influencer Commission Rates:

Product Category	Commission
Amazon Games	20.00%
Luxury Beauty, Luxury Stores Beauty, Amazon Explore	10.00%
Digital Music, Physical Music, Handmade, Digital Videos	5.00%
Physical Books, Kitchen, Automotive	4.50%
Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women's, Men's & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories	4.00%
Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products, Amazon Coins	3.00%
PC, PC Components, DVD & Blu-Ray	2.50%
Televisions, Digital Video Games	2.00%
Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care	1.00%
Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places	0.00%
All Other Categories	4.00%

Amazon Affiliate Commission Rates:

Product Category	Commission
Video games and game consoles	1%
Televisions & digital download games:	2%
Computers, computer accessories, DVD & Blu-Ray:	2.5%
Toys:	3%
Amazon Tablets & Kindle devices:	4%
Paper Books, Health & Personal Care, Sports, Kitchen, Auto & Baby:	1%
Digital Music, Video Downloads, Grocery, Handmade, Musical Instruments:	5%
Business & Industrial Supplies:	6%
Clothes & Accessories, Amazon TV’s, Echo’s & Jewelry:	7%
Furniture, Lawn & Garden, Home Improvement, Prime Pantry & Pet Products:	3%
Luxury, Beauty, Fashion & Amazon Coins:	10%
Outdoors, Tools	3%
Amazon Fresh	1%

Do Amazon Influencers Get Paid?
Does My Brand Have To Sign Up For Anything Extra With Amazon?

Nope. Just sit back and collect the sales. You literally do nothing.

By being an Amazon Seller, your products are already ready to go for Amazon Influencers to refer to.

Just build a relationship with an Amazon Influencer that has an audience of your target customers and give them what they need to create some great content that will sell your product, such as your Logo, product images, talking points, etc

Then, they will collect the link themselves to your product from Amazon and put it on their Blog, Social Media, YouTube, Email List & more.

We’re connecting you to them because they are already doing this, they know the ropes!
What Does The Amazon Influencer Need From Me?

Simply build a relationship with an Amazon Influencer that has an audience of your target customers and give them what they need to create some great content that will sell your product, such as your Logo, product images, any product videos you have, talking points, etc

Then, they will collect the link themselves to your product from Amazon and put it on their Blog, Social Media, YouTube, Email List & more.
What is an Amazon Influencer Storefront?

Amazon Influencer Storefronts give Amazon Influencers a place to showcase the products they recommend, making it simple for customers to purchase.

Products on Amazon Influencer Storefronts are organized by collections called “Idea Lists”.

Amazon Influencers drive potential customers from their followings on Social Media, Blogs, YouTube, Twitch & more to their Amazon Influencer Storefronts to buy products they feature on their platform.
What is an Amazon Influencer Page?
What Is the Difference Between an Amazon Affiliate and An Amazon Influencer?

The truth is, they are one and the same.

An Amazon Influencer is anyone with a platform that has “influence” over a purchasing decision.

That said, Amazon started with the Amazon Associates Program, providing Bloggers, YouTubers and more with simple links to share to earn commissions from their recommended products.

As Social Media evolved, it was less easy to share links on platforms since you only get one link in your profile.

This necessitated the creation of the Amazon Influencer Program,

This gave Amazon Influencers one simple link to share in their profile to drive customers back to all of the products that they recommend.

What is a Nano Amazon Influencer?

Nano-influencers are influencers that have a small, but hyper-engaged & passionate audience of extreme enthusiasts about your topic.

Their audiences know, like & trust them and aren’t interested in how many other people feel the same way they do, they just love the content and the topic.

Nano-influencers may not get as much limelight as powerhouse influencers and because of that, they are often eager and willing to work with brands that they believe in whom are of comparable size and scope to themselves.

Social Media

Influencer Type	Audience Size
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,001 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

YouTube

Influencer Type	Monthly VIews
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,000 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

Blog

Influencer Type	Monthly Traffic
Nano-Influencers	0 – 10,000
Micro-Influencers	10,001 – 25,000
Mid-Tier	25,001 – 250,000
Macro-Influencers	250,001 – 750,000
Mega-Influencers	750,001 +

What does this mean for brands? If a nano influencer recommends something to their audience, their audience considers it like a recommendation from a best friend.

What is a Micro Amazon Influencer?

Micro-influencers are influencers that may not have staggering audience size numbers, but their audiences are very engaged & passionate about your topic.

Their audiences also know, like & trust them and oftentimes consider it a badge of honor to follow their content. They build meaningful relationships with their audience this way.

While actively working towards the audience sizes of powerhouse influencers, micro-influencers are often eager and willing to work with brands of all budgets.

What does this mean for brands? Micro-influencers may not have flashy audience sizes yet, but a large portion of that audience will take action on recommendations.

Plus they’re on the rise and as they climb, the visibility of the brands mentioned in their content will climb as well.

Social Media

Influencer Type	Audience Size
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,001 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

YouTube

Influencer Type	Monthly VIews
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,000 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

Blog

Influencer Type	Monthly Traffic
Nano-Influencers	0 – 10,000
Micro-Influencers	10,001 – 25,000
Mid-Tier	25,001 – 250,000
Macro-Influencers	250,001 – 750,000
Mega-Influencers	750,001 +

What is a Mid-Tier Amazon Influencer?

Mid-Tier Amazon Influencers is an Influencer that has a strong follower counts/subscriber counts/estimated monthly traffic based on the niche/industry.

Their audiences also know, like & trust them and in many cases, have been with them for a long time, when they were nano-influencers, then micro-influencers.

What’s more, since they have a respectibly large audiences on their platforms with strong engagement, their content does really well in the algorithms, meaning more people see it, gaining exposure to brands who would not otherwise have access to it from their own audiences.

Since Mid-Tier amazon Influencers have invested significant time, money and other resources/opportunity cost to grow their followings that large and capitulate to the algorithms to even have a chance to have that kind of an audience, so they look to recoup their costs, as any business would, requesting promotional fees, brand deals, earning commissions from marketplaces like Amazon & more.

What does this mean for brands? Mid-Tier Influencers are strong for not only sales but brand awareness and building brand equity as well.

Social Media

Influencer Type	Audience Size
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,001 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

YouTube

Influencer Type	Monthly VIews
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,000 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

Blog

Influencer Type	Monthly Traffic
Nano-Influencers	0 – 10,000
Micro-Influencers	10,001 – 25,000
Mid-Tier	25,001 – 250,000
Macro-Influencers	250,001 – 750,000
Mega-Influencers	750,001 +

What is a Macro Amazon Influencer?

Macro Amazon Influencers are influencers that have strong follower counts/subscriber counts/estimated monthly traffic based on the niche/industry.

Their audiences also know, like & trust them and in many cases, have been with them for a long time, when they were nano-influencers, then micro-influencers.

What’s more, since they have large audiences on their platforms with strong engagement, their content does really well in the algorithms, meaning more people see it, gaining exposure to brands who would not otherwise have access to it from their own audiences.

Since Macro-Influencers have invested significant time, money and other resources/opportunity cost to grow their followings that large and capitulate to the algorithms to even have a chance to have that kind of an audience, so they look to recoup their costs, as any business would, requesting promotional fees, brand deals, earning commissions from marketplaces like Amazon & more.

What does this mean for brands? Macro-influencers are strong for not only sales but brand awareness and building brand equity as well.

Social Media

Influencer Type	Audience Size
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,001 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

YouTube

Influencer Type	Monthly VIews
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,000 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

Blog

Influencer Type	Monthly Traffic
Nano-Influencers	0 – 10,000
Micro-Influencers	10,001 – 25,000
Mid-Tier	25,001 – 250,000
Macro-Influencers	250,001 – 750,000
Mega-Influencers	750,001 +

What is a Mega Amazon Influencers?

Mega-influencers have huge audiences on their platforms spanning Digital and Traditional Media.

This could mean large publications, television shows, podcasts with huge audiences, YouTube channels with millions of subscribers and more.

Since they have inherent know, like & trust with their audiences, this is the fastest way to explode a brand’s sales, awareness and brand equity.

Mega-Influencers often command a very large fee in working together.

What does this mean for brands? Mega-influencers not only have flashy audience sizes but also, a very large portion of that audience will take action on recommendations.

Social Media

Influencer Type	Audience Size
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,001 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

YouTube

Influencer Type	Monthly VIews
Nano-Influencers	1,000 – 10,000
Micro-Influencers	10,001 – 50,000
Mid-Tier	50,000 – 500,000
Macro-Influencers	500,001 – 1,000,000
Mega-Influencers	1,000,001 +

Blog

Influencer Type	Monthly Traffic
Nano-Influencers	0 – 10,000
Micro-Influencers	10,001 – 25,000
Mid-Tier	25,001 – 250,000
Macro-Influencers	250,001 – 750,000
Mega-Influencers	750,001 +

How Do I Connect With Amazon Influencers?
Simply find Amazon Influencers with the Referazon Amazon Influencer Marketing Platform Search.

Follow them on social media.

Engage with them on social media for 4 – 5 days.

Find your conversation starter and reach out via DM or Email to ask to work together.

Need more help?

Check out: How To Reach out to Amazon Influencers and How To Negotiate with Amazon Influencers

As a Referazon user, we help you with:

What to say

When to say it

What to ask for

What to search for

Proven templates & guides

The best part?

You own the relationship with your Amazon Influencers. We don’t take a commission for being a middleman.

We simply find top Amazon Influencers for your Amazon Influencer List, give you all of the stats you need to make a decision on if they’d be a good fit, then help you track and manage it all. Easy peasy.

Need more help understanding how to run successful Amazon Influencer Marketing campaigns? We published this guide: Amazon Influencer Marketing The COMPLETE Guide.

Or, need more help with finding Amazon Influencers?

Referazon Amazon Influencer Software has a powerful Amazon Influencer Search that makes it simple to find Amazon Influencers and manage campaigns right on the Amazon Influencer Marketing Platform.

If you find it takes too much time to find and build relationships with Amazon Influencers even with our Amazon Influencer Marketing Software, we can do it for you with our Referazon Express Amazon Influencer Marketing Agency program.