How To Reach Out To Amazon Influencers [TEMPLATES]
How To Reach Out To Amazon Influencers [TEMPLATES]
When considering how to reach out to an Amazon Influencer and what to say, it is as simple as following them on social media, engaging with their content and then reaching out via DM or email.
The process of building a relationship with an Amazon Influencer is no different than you are likely already using to build relationships with journalists and reporters to get PR for your brand.
With a typical ROI of 23:1, Influencer Marketing is a no brainer for brands selling on Amazon. The simple process outlined here on how to contact an Amazon Influencer will save you time and help you build relationships with Amazon Influencers to drive your Amazon sales.
Building your own audience on your blog, email list, YouTube channel & social media is a lot of work and takes a long time. As an Amazon Consultant & eCommerce Consultant, I would know.
That’s why building relationships with Amazon Influencers as well as Amazon Influencers with Amazon Influencer Storefronts and Amazon Live Influencers is crucial because they already have audiences of your target customers. Plus, Amazon Influencers have a far better ROI than ads.
That said, knowing how to reach out to Amazon Influencers and what to say can be difficult, even if you know Average Amazon Influencer Rates.
The average cold outreach conversion rate is about 1%.
At Referazon Express, at Amazon Influencer Marketing Agency, we’re converting at about 30%.
Why?
Because of the tactics and template you’re about to read.
By reading this, you will know EXACTLY how to reach out to Amazon Influencers and what to say to drive your Amazon sales.
1) Follow Amazon Influencers on Social Media
You’ve spent some time to find Amazon Influencers and you’ve learned How To Evaluate Amazon Influencers. Now, you’re ready to get them to feature you on content that will drive sales to Amazon or in the case of the Amazon Influencers that you’ve found with Referazon, content that is ALREADY driving sales to Amazon.
Your next step is to follow them on social media with your company’s social media accounts.
Why is this the first step to contact Amazon Influencers?
Picture this, it’s a normal day and you are looking at your inbox and it is overflowing.
You are trying to prioritize who you should respond to, what needs attention now, etc.
You are more likely to respond to:
- Pressing matters
- People you know
- Reciprocity
Now that last one is important if you know people are invested in you and have put in the effort to build a relationship with you, you are likely to respond.
Following an Amazon Influencer on Social Media first will take care of both 2 and 3. Plus, if they are actively seeking out new content ideas to produce it takes care of 1 as well.
Still, that’s only part of the story.
2) Engage Amazon Influencers on Social Media
Imagine how busy you are each day, Amazon Influencers are businesses, just like you and also just as busy.
You can learn more about Amazon Influencers by checking out: What is an Amazon Influencer? as well as check out some Amazon Influencer Examples.
Regardless, whether they are nano-influencers, micro-influencers, influencers or mega influencers, they are:
- Planning content
- Crafting emails to their email lists
- Writing Content
- Shooting Videos
- Editing Videos
- Editing Content
- Responding to Comments
- Engaging on Social Media
- Posting on Social Media
- Responding to Emails from Followers
- Responding to Emails from Brands, Retailers & Advertisers
- Managing Administrative Tasks For Their Business
- Building Relationships
- & More
Now your cold DM or Email comes in.
You will wind up snoozed, deleted or tagged as “respond later”.
So what do you do?
Just like you would build rapport and familiarity when you network and make connections, you want to endear yourself to them and “show your face” so they start becoming familiar with you.
Start liking, sharing and commenting on their content on the social media channels where they are the most active.
They will begin to see the name of your company and identify that you are taking the time to engage with their content, just like you do with your own social media followers.
After you’ve done this for 1-2 days, you’re ready to reach out.
3) Reach Out To Amazon Influencers Via Email, DM or Contact Form
To reach out to Amazon Influencers you want to consider what will have a stronger chance of getting read and responded to.
A DM on Social Media or an Email?
This will be dependent based on the type of Amazon Influencer you’re reaching out to.
Generally speaking, DM’s on social media tend to get responded to more.
Your initial outreach will look like this:
This is the process you’re going to want to follow when reaching out to an Amazon Influencer:
How To Reach Out To An Amazon Influencer:
- Find a conversation starter they would enjoy.
- Briefly introduce yourself and establish a common ground.
- Get to the point about why you’re reaching out and what you want.
The idea is to keep the outreach brief and to the point.
You will want to know exactly why you’re reaching out and what you want from them as well as how much the Amazon Influencer is worth to you.
If you need help deciding how much an Amazon Influencer is worth to you, we have a comprehensive guide titled: How Much Should You Pay An Amazon Influencer.
IMPORTANT NOTE: This initial outreach is not the time to get into why your product is amazing, to send them talking points, logos or product images.
You are simply getting the conversation started here.
BEST PRACTICE: If you’re DM’ing the Amazon Influencer, send them a voice note. It’s personal, casual and welcoming.
After you have a dialog going, you can get into the specifics and send them your brand influencer kit that contains all of your talking points and assets.
That said, don’t forget to follow up!
If it seems like I’ve repeated the fact that Amazon Influencers are busy and don’t always respond, just like us business owners, it’s because it’s the truth.
The gold is in the follow-through.
Don’t be discouraged by the fact that they did not reply.
Simply follow up.
IMPORTANT NOTE: Don’t DM 20+ Amazon Influencers at a time if your brands social media account doesn’t have any posts or engagement on it. Using your brands social media account for outreach without any organic engagement goes against the social media algorithms.
- Before DM’ing Amazon Influencers, you will want to make sure you are regularly posting and getting engagement on your brands social media account.
- Failure to do this will result in less people seeing your organic social media posts, less people seeing your ads, and higher CPC’s.
- Remember, algorithms on social media are simple, they want you to be social on social media.
What’s more, reaching out to Amazon Influencers could be even easier.
Here’s how…
Advice From Amazon Influencers
To make landing the perfect Amazon Influencer easy for you, we’ve collected tips directly from Amazon Influencers we’ve built great relationships with at our Amazon Influencer Marketing Agency, Referazon Express.
Here’s critical advice from top Amazon Influencers on what they look for in partnering with brands on Amazon and more.
Partnership Advice From Amazon Influencers:
“What immediately turns me off is when a company rushes me to post content but takes their time to send over my payment knowing that I have other content to post. Also, when a company doesn’t take the time to spell my name correctly.”
- Symphony Taylor
- https://instagram.com/symphonytaylor/
- https://youtube.com/c/SymphonyTaylor
“Personally, whenever I receive emails from various brands, I tend to prioritize the brands who have better offers like those who offer paid partnerships more. In addition, before I respond to any emails, I like to do a lil research of the company/brand and see if there are previous influencers that have worked with them and what kind of brand they are. Do they have a good reputation? How do they treat their customers as well as their promoters or influencers? What are the pros and cons in terms of shipping, customer service and so on and so forth? Those are mostly the questions I ask myself before collaborating with anyone.”
- Kate Chavez
- https://instagram.com/kayceeting/
- https://youtube.com/c/KateChavezSite
“The biggest/quickest turnoff for me personally is when agencies or brands aren’t interested in a paid partnership or a long lasting relationship and are more focused on immediate ROI or getting free press without understanding my work or social algorithms, or respecting my own job. I’ve been doing this full time for 6+ years now and have the best insight on my own audience and channels, and when brands/agencies ignore that or just disregard the amount of time and work it’s a.) taken to build platforms in the first place and/or b.) takes to create quality content and an engaged community, that’s an automatic no go for me for any sort of collaboration. It gets to be exhausting and so frustrating explaining why I can’t pay my bills in free products or spend hours upon hours working for a free bottle of shampoo or a sweater, just like they can’t!”
- Erica Ligenza
- https://instagram.com/ericaligenza/
- https://cominguprosestheblog.com/
“I think a tip for a brand or agency looking to partner with an influencer is to be transparent and create a partnership that is beneficial to both parties!”
- Alexandra Martinez
- https://instagram.com/aleeeeeexx_/
- https://youtube.com/c/0oallyo01
“I do believe influencers should be offered payment when creating a video. The level of payment should depend on each channel but it does take a lot of time to create and edit each video. It’s nice to feel appreciated. Free items are fine but they are items we wouldn’t have purchased to begin with. My channel is not about making money but rather creating so again, it’s not about the amount but more to show this is a job. It’s a job influencers love doing but it’s still work.”
- Debbie NY Curl
- https://instagram.com/nycurl401/
- https://youtube.com/c/NYCurl401
“My best advice for partnerships is making sure that brands have deliverables on the front end. It helps to know exactly what they want and the direction they’re going with as well as the vibe they’d like. For instance, if their directive is to show ways to use their makeup sponges, or how to clean brushes. This helps to know what kind of video to provide for them.
I would encourage the brands to have a short list of exact deliverables i.e. 2 photos and 1 video and also a few suggestions for the content that you’re interested in.( upbeat, tutorial, GRWM).”
“I think the biggest turn off for most content creators is when brands immediately offer just a product in exchange for content, especially exclusive content or videos etc without the option to discuss other possibilities. They already show that there is little value placed on the creator’s time and effort to produce.
I appreciate when brands have a reference of my content that they liked to refer to, for the project, which shows a little more real interest than some of the pitches I receive. :-)”
- Sheri Approved
- https://www.youtube.com/channel/UCzPPNV-hu7MJT516hPBssNA
- https://www.instagram.com/sheriapproved/
How To Use Referazon To Reach Out To Amazon Influencers
Reaching out to Amazon Influencers has never been easier than with Referazon.
This is the EXACT process we use to reach out to Amazon Influencers.
DAY 1:
Find Influencers & Click Track Influencer
Click Begin Outreach
Click The Blue Info Button In The Outreach Tracker Next To The Influencer You Just Added
Get The Influencers Social Media Details & Contact Details, Then Click On Them To Visit Them
Follow The Influencer On Their Social Channels
Like, Comment & Engage With Their Content
Set Their Status in the Outreach Tracker To “Engaging on Social Media”
Reach Out To Them Via Email or DM
Set Their Status in the Outreach Tracker To “Reached Out”
DAY 2:
If No Response, Continue Engaging on Social Media
Then, Send A Follow Up Email
Update The Status in the Outreach Tracker To “Following Up”
DAY 3:
If No Response, Continue Engaging on Social Media
Then, Send A 2nd Follow Up Email
Update The Status in the Outreach Tracker To “2nd Follow Up”
DAY 4:
If No Response, Set Status in the Outreach Tracker to “No Response”
If They Responded, Set Status in the Outreach Tracker to “Ongoing Discussion” While You Discuss What They Will Do To Promote You
Ready To Send Them A Contract? Set The Status In The Outreacker Tracker To “Contract Negotiation”
Ready To Get Started? Set The Status In The Outreacker Tracker To “Influencer”
Head Over To The My Influencers Section And Set The Influencer Action To What They Are Doing To Promote You
But you may be asking yourself at this point, what do I say to an Amazon Influencer?
Amazon Influencer Outreach Templates
Here are the EXACT subject lines and outreach templates that are working for us at Referazon Express, our Amazon Influencer Marketing Agency.
Amazon Influencer Outreach Subject Lines:
-
Sponsorship Opportunity?
- [Name], We Want You As Our Brand Partner
-
We’d Love To Sponsor A [Blog / Video / Live Stream / Post]
-
We’d Like To Pay You For A [Blog / Video / Live Stream / Post]
-
Room For A Brand Sponsorship?
Sumo has a great article that will give you even more, 80 Email Subject Lines That Get Opened
Here are the best-performing Amazon Influencer Outreach Templates we’ve been using.
Amazon Influencer Outreach Templates:
Amazon Influencer Outreach Template 1 – Referazons’ Initial Outreach
- [LINK TO YOUR AMAZON STORE OR PRODUCT]
This product would be great for your audience in particular because it:
- Benefit 1
- Benefit 2
- Benefit 3
[YOUR NAME]
Amazon Influencer Outreach Template 2 – Brand Initial Outreach
- [LINK TO YOUR AMAZON STORE OR PRODUCT]
This product would be great for your audience in particular because it:
- Benefit 1
- Benefit 2
- Benefit 3
[YOUR NAME]
Amazon Influencer Outreach Template 3 – Follow Up
Hey [Influencer Name],
I was hoping to get your rate card/media kit because we wanted to sponsor a [Blog, Video, Amazon Live, or Post].
I was checking in on my previous note to you because I recently checked out [Reference a Recent Blog, YouTube Video, Amazon Live Stream or Social Post] and got super excited about working with you.
Would love to know if you have room for another sponsorship and how we could work together.
Looking forward to hearing from you.
PS: If you don’t have a rate card, that’s okay, we can chat about it.
Here is a link to our Amazon store:
[Link to Product or Amazon Store]
Best,
[Your Details]
Amazon Influencer Outreach Template 4 – 2nd Follow Up
Hey [Influencer Name],
We’d love to pay you to work with us on some sponsored content and hopefully a long-term relationship with our brand.
I was hoping to get your rate card / media kit because after I checked out [Reference a Recent Blog, YouTube Video, Amazon Live Stream or Social Post], I got super excited about sponsoring a [Blog, Video, Amazon Live, or Post].
I was checking in on my previous note to you because I would love to know if you have room for another sponsorship and how we could work together.
Looking forward to hearing from you.
PS: If you don’t have a rate card, that’s okay, we can chat about it.
Here is a link to our Amazon store:
[Link to Product or Amazon Store]
Best,
[Your Details]
Breaking this down, you have 2 goals here.
- Get your DM or Email read
- Get the Amazon Influencer to respond
To get your DM or Email Read:
- Keep your conversation starter / ice breaker short.
- Use a short, punchy sentence in the active voice.
- Make sure your Email Subject Line is known to be opened.
- Don’t wing this, there are plenty of case studies that will tell you the email subject lines that get opened.
Here are a few email subject lines we like:
To get your Amazon Influencer to respond:
Now that you have been engaging with a potential influencer on social media for a few days it is time to start a more meaningful conversation. Remember, that period of commenting on and liking the influencer’s content is a way of making them aware of you – who knows, maybe they have even already checked out your profiles or website. This is important because now your email or DM won’t be a true “cold” introduction.
Conversation Starters With Amazon Influencers:
You need to keep in mind that boilerplate or copy-paste templates can be tough for these situations. Developing influencers, especially the ones that are not doing this as a full blown business, is more like building a relationship than it is a pure business transaction.
To be effective, influencers really need to be bought in on your product so start be ensuring that they like you. You will have to choose your wording in your DM or email the same way that you would choose your wording if you met someone in person at a networking event or cocktail party.
That said, you can build a rough template that you use, but be sure to update it and adjust the wording for each unique situation.
What Do You Say in That Email or DM?:
- Keep it brief and to the point.
- Open with a specific complement on a recent piece of content the influencer published. For example if they recently released a review of a product that you are familiar with say something like, “I saw/read that recent review you did on xxxx. It was super helpful, especially the part where you pointed out zzzz.” Or if they had a funny story/video say something like, “That video you put out about xxx was hilarious, I really enjoyed the part where zzzz happened.”
- Follow this up with the reason you are reaching out. “The specific reason I am reaching out today is because I first came across you because of x y or z article/video/post and I thought my product may be a great fit for inclusion on that post or something you do in the future.”
- Make them an offer. This can be something as simple as free samples of your product or as specific as a dollar amount based on the engagement levels they see on their content (see our separate section on approaching influencer price). The easier you can make it for the influencer the better, so be as specific as you feel that you can instead of leaving things vague.
Frequently Asked Questions
Need more help understanding how to run successful Amazon Influencer Marketing campaigns? We published this guide: Amazon Influencer Marketing The COMPLETE Guide.
Or, need more help with finding Amazon Influencers?
Referazon Amazon Influencer Software has a powerful Amazon Influencer Search that makes it simple to find Amazon Influencers and manage campaigns right on the Amazon Influencer Marketing Platform.
If you find it takes too much time to find and build relationships with Amazon Influencers even with our Amazon Influencer Marketing Software, we can do it for you with our Referazon Express Amazon Influencer Marketing Agency program.
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